2XU

2XU (pronounced "Two Times You") was launched when former professional triathlete Jamie Hunt turned his passion for sport into an obsession with performance fabrics.

Together with two business partners, Australian retail guru Clyde Davenport (founder and past owner of Davenport Industries) and marketing specialist Aidan Clarke, Hunt created 2XU in Melbourne, Australia in 2005.

Starting out as a specialist run and triathlon brand, 2XU has grown to become the world’s most technical sportswear company, driven by a relentless pursuit to multiply human performance.