Yeah, Nah

The fourth phase of HPA's alcohol moderation Say Yeah Nah/Ease up on the drink campaign launched on 10 January 2016.

The aim of Say Yeah, Nah's marketing is to contribute to changing New Zealanders alcohol consumption behaviour from the current norm of high risk drinking, to one of moderation. To facilitate this change the marketing has provided New Zealanders with a verbal shorthand to refuse to drink 'Yah, Nah', encouragement to back their mates who are trying to ease up and a normal and popular way of moderating alcohol intake (Not Beersies/Water).