CMRFU announce Major Partnership with ACSL Group

CMRFU announce Major Partnership with ACSL Group

ACSL Group Ltd will proudly adorn the front of all Counties Manukau Rugby representative playing jerseys, thanks to a new major partnership announced on Thursday.

This locally owned business has been a steadfast supporter of rugby and other sports within the community for 15 years, eagerly embracing the opportunity to back their local Union.

Established in 2009 as a family business, ACSL Group Ltd has expanded to establish branches in every major city across the country. Despite their national reach, their passion for the local community remains a driving force, making their partnership with Counties Manukau Rugby a natural fit.

“We are locals that care about our community and the people within it,” said managing director Phil Mohan. “We love what Counties Manukau Rugby is doing and their ‘Pride in the Hoops’ philosophy, so we were keen to be a part of it and support the great work the Union is doing.”

Phil emphasized that it was crucial for them to provide support across all representative teams, not just the Steelers and Heat. As a result, ACSL Group Ltd will appear on the front of all Counties Manukau representative team jerseys this season.

Counties Manukau Rugby’s Head of Commercial, Andrew Philips, highlighted ACSL Group Ltd as the perfect major partner. “They understand what we are about because they are so focused on being from our area,” Philips explained. “Phil and his team have a long track record of supporting the local community, and we know how much pride they take in seeing our local players come through the pathways to represent the Steelers or Heat. It is fantastic to have their support so that many more young locals will get that chance.”

Chad Shepherd, CEO of Counties Manukau Rugby adds “We are excited to partner with ACSL Group. Through conversations with Phil, it’s apparent our organisational philosophies align, and we look forward to working together to inspire our community through sustained success.”

By aligning with Counties Manukau Rugby, ACSL Group Ltd continues to reinforce its commitment to the community, ensuring that their support contributes significantly to the growth and success of local sports.