New Marketing & Communications Manager Joins Counties Manukau Rugby

We are delighted to announce the appointment of Nick Simmers as our new Marketing and Communications Manager.

Nick is joining us after eight years with Adidas New Zealand.  During Nick’s last four years at Adidas, he was the company’s New Zealand Sports Marketing Manager and was responsible for overseeing the entire Adidas New Zealand Sports Marketing Portfolio, including the All Blacks, All Blacks Sevens, Maori All Blacks, Black Ferns, U20’s, five NZ Super Rugby teams and other individual athletes.   

Counties Manukau Rugby Football Union is committed to establishing and implementing an effective marketing programme that assists with the future growth of our sponsors’ businesses as well as the future growth of rugby in the Counties Manukau region.  Nick’s expertise and his significant experience with a global sporting giant will enhance our ability to pursue and achieve these growth objectives.Nick will also review the way in which the Steelers’ home games are hosted at ECOLight Stadium as part of an initiative to improve the game day experience of the Steelers’ loyal supporters.

For any marketing enquiries, please contact Nick on 027 4999 065 or at

Counties Proud!